Game of Thrones Affiliate Campaign

(for PM+CO)

In order to boost subscription sales, HBO and its affiliates launched a campaign to promote Game of Thrones within national call centers. The project was to create an activity inspired by the show that would encourage call center employees to get up from their desks and interact with each other. One solution was this spinner game. Each card represents a house and is placed around the room. Players spin to see which house they will go to and then use the second spinner to find out what their task will be.